John McDonald

Blogging about politics, life, and the web

John McDonald in Jacksonville

January 25th, 2015

John McDonald

I am currently unable to make full time commitments, but depending on the opportunity I may be available for temporary and contract work.


Web Publishing and Marketing – Owner

August 2007 – present
Owner/Self Employed
Jacksonville, FL & Greenville, NC

Web owner and publisher: Responsible for all aspects of the internet business cycle from development to content production and traffic growth.

Publishing websites through use of the following content management systems and server scripts: WordPress, Blogger, Simple Machine Forums, and Pligg. Publishing online content integrated with pay-per-click and affiliate marketing with a focus on maximizing leads and generating immediate sales.

Proficiency in PHP web develpment, SQL database management, technical writing, blogging, on-page and off-page search engine optimization, social media marketing, advertising, and revenue-sharing agreements.

Linux, Apache, PHP, MySQL, SEO, HTML/CSS, PPC, Affiliate, Content/Writing, Social Media/Marketing

Research and Content Analyst
September 2009 – Present & Unigo (Under Contract)

Create, review, edit, and promote web content to maximize search engine presence. Maintain standards of accuracy, spelling, and grammar for web content before publication. Code all entries based on user eligibility criteria for advanced sorting to take advantage of personalized content matching algorithms.

Manage workflow and assignment of incoming provider requests with an emphasis on pre-sales and establishing mutually beneficial inter-business relationships.

Testing new web interfaces and development projects for functionality, bugs, and ease of use.

Advise on best practices for SEO, opportunities for content development, leads for revenue generation.

Develop social media following, promote brands across multiple social media platforms including Twitter and Google+

Content, Writing, B2B sales, Branded Promotion, Social Media, Marketing

Data Research Analyst
July 2006 – February 2008 | Jacksonville, FL
Internet Services

Discovery and research of scholarships, grants, and similar financial aid programs. Appropriate awards would then be added to an online database and coded so that a user’s results could be filtered to match specific eligibility variables.

Web marketing such as content writing, search engine keyword research, and backlink building campaigns.

Research and data analysis, Technical Writing, Internet Research, internet marketing


Bachelor’s Degree,
August 2000 – May 2005
University of North Florida | Jacksonville, FL
Political Science, Economics Focus
History, Literature, International Studies minors
Senator UNF Student Government 2001-2003

Vice Chair (6 mo.) and Chair (1 year), Constitution and Statutes Committee 2003: Legislative & regulatory compliance, creation and enforcement of policies and procedures, Florida Student Association representative (lobbying and leadership representative)


SEO – Intermediate
Online Content Management Systems – Intermediate
Web ownership experience – Intermediate
Economic, political, institutional analysis – Intermediate
Server Development and Maintenance – Intermediate
Web security – Intermediate

PHP, HTML, SQL – Basic

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