John McDonald

Blogging about politics, life, and the web

Generation X Still Rules Rock ‘n Roll

December 29th, 2008

Obviously, this isn’t to insult any individuals, heck I’m even kind of a millennial and kind of a musician depending on how I feel on a given day.

Anyway, I’ve been driving around Florida on the holiday rounds, listening to various radio stations as they fade in and out of reception range. I couldn’t help but notice that “New Rock” stations haven’t changed in the last 10 years. Generation X still rocks.

I wish I were exaggerating but here’s the bands I hear over and over again on “New Rock” radio:

  • Nirvana
  • Alice in Chains
  • Smashing Pumpkins
  • Soundgarden
  • Metallica
  • CandleBox
  • Rage Against the Machine
  • Tool
  • Pearl Jam
  • Blur
  • Radio Head

Again, I have nothing against it. I grew up on Gen X rock & metal and I love it. But they are not even playing new albums: A lot of these guys are already: dead; middle aged; and/or retired. They’re just replaying the old radio-friendly hits from the 90’s. (What confused me even more was hearing Soundgarden on the “Classic Rock” station hours after hearing it on so many “New Rock” stations.)

But hasn’t anything else been written in the last 10 years? I tried to think of fresh rock but there’s a blank. Either I’m already too old to “get it” at 26 or millie musicians need to start coming up with excuses. I’ve thought of a few:

5. Talented Civic musicians don’t make it to 27  (don’t worry, I’m not that good)
4. We can blame the old folk running the industry and writing the songs (I’m looking at you Lincoln Park)
3. We realized the country is so screwed up that screaming about it won’t help. Aka sidetracked by a poli-sci or econ degree (this is my excuse)
2. Too broke to afford gear at the pawn shop
1. Since we’ll be running the world soon, we wanted to leave something for the coming Artists to do

Slaying Dragons for Fun and Profit

November 25th, 2008

Saint George Slaying the Dragon as envisioned by Paolo Uccello

Dragons are an ancient and culturally ubiquitous symbol that finds its way into epic poetry, religion, and local legend the world over.

Today they live in our imaginations – on TV, in movies, and in modern fantasy fiction.

I’ve always had an affection for dragons – or more accurately – I should say that I am slightly obsessed with hunting them down and slaying them.

What is a Dragon? A Villain’s Symbolic Archetype

They kind of look like lizards, they have wings, and they breath fire – but the physical appearance of a dragon offers few clues into its psychological profile and role as a symbolic villain archetype.

  • Dragons are Intellectual – Unlike most beasts and monsters, dragons are often depicted as cold and calculating killers. They do more than simply kill to survive like a lion would, they kill for wealth and political purposes (like securing more land and territory than they need.)
  • Dragons are Aggressive – You can’t just leave one alone and hope to live in peace. Any village or kingdom looks ripe for plundering is sure to attract a dragon or two.
  • Dragons Hoard Wealth – Dragons also symbolize a certain type of financial elite that plunders and hordes wealth. In describing the dragon’s reaction to the loss of a single cup, Tolkien wrote the anger could only be compared to “when rich folk that have more than they can enjoy lose something they have long had but never before used or wanted.” While the serfs starve, while they watch their farms burn, the dragon sits with treasure beyond imagination – counting its pennies with no concern for those who have died or will die in the process.

Power and Good Fortune

Of course, the symbolic associations attached to dragons greatly vary from culture to culture. In Korea, Japan, and China – dragons are often associated with the water and seen as potent forces of good luck and prosperity. The strength of the dragon and its magical essence are retained, but the view of an aggressive villain are not necessarily the same.

In China, the dragon was long associated with the emperor, but they have since backed off this relationship as it can have negative connotations to those nations in the west that still see dragons as the bad guy. This doesn’t stop the dragon from popping up as an image of national pride, the male archetype, and social power.

Dragons and Empire

“City of London Corporation” Coat of Arms

The city of London isn’t just a municipality, it is an independent incorporation – a one-mile by one-mile square in the financial heart of the city. It is the international banking capital of the globe, and rent seeking mentality of its elite is older than the country we call England today.

Chinese Astrology and the Wolf

In Chinese Astrology, the wolf is seen as a polar opposite to the dragon. Wolves and dogs represent loyalty, defensive protection, and cooperation. Dogs run in a pack and rarely turn on their masters when treated well.

Funny enough, I was born in the year of the dog (1982). When I was up for Confirmation in the Catholic Church, I picked Saint George as a patron saint (All good heroes should slay a dragon or two). Many of the video games I play involve slaying dragons and yes, I’ve even spent too many hours with pen and paper and 20 sided dice trying to kill off dragons that only exist in a dungeon master’s manual.

Why the dragon?

Honestly, they’re just that cool. Even if they’re usually evil. All the explanation, all the coincidence, it just helps make them seem even cooler.

What We Do Every Weekend – Try to Take Over the World

October 31st, 2008

Hey buddy, what are we going to do this weekend?
The same thing we do every weekend: Try to take over the world!

Conquering the World

Luckily, we keep it to the board games and no one gets hurt fighting wars in distant lands.

Here’s a painting of us playing Axis & Alies. (Painted by the love of my life, Aisling, for a project a few years ago in college. You can see more of her art over here)

Its just one of many incredibly nerdy board games we have in our arsenal. If you like Risk but wished it relied a bit more on planning and strategy, there’s a lot of other games you might wish to know about. Warning: They’ll take some time to play and you’ll need to convince two or three other people to sit still for a few hours.

  • Axis & Allies – the 1981 classic that got us started
  • Shogun – The older one. The movement system makes chess feel simplistic
  • Risk 2210 – Its like the classic with lunar colonies and nukes
  • Civilization – Yeah its like the video game, but with dice
  • Illuminati – I give it a 12/12, the most realistic guide for anyone looking to take over the world
  • War! In the Age of Imperialism – Huge time sink, epic game

I like the reviews at Board Game Geek because its crowd-sourced. You can see a lot of individuals’ opinions and see what complaints and raves you’re likely to agree with.

Working with Search Engine Optimization (SEO)

September 13th, 2008

Lately, my main activity has been working with search engine standards in my website building process and acquiring more traffic for targeted keywords. By identifying profitable search terms and complying with SEO best practices, content writing can easily be converted into sales. With the right advertising program, a good percentage of these sales can be returned as a finder’s fee – making SEO a profitable, yet sometimes risky endeavor.

The risk is present when over-activity creates a possibility of a search engine penalty such as the minus 30 penalty.

My main projects and resources regarding SEO:

Website SEO – Links to articles about SEO written as a blog/journal style approach. A recollection of my discoveries as they are occurring and a helpful guide

Jacksonville SEO – Need SEO help for your website? Organic and search traffic just not living up to expectations? You can see I’m not much of a visual designer, but I can definitely help bring some traffic and bot recognition to a domain. Is there a risk involved with hiring an SEO consultant? Always. Efforts might backfire or they might pay off. Make sure they use good practices and don’t promise more than they can reasonably deliver.

Jacksonville SEO Blog – Articles about the potential utility and risks of SEO. Why search engine marketing can deliver better value to a business than traditional mass media efforts. Also, introductions to a lot of the vocabulary terms and jargon in the SEO business.

John McDonald, adding SEO to the resume because it pays the bills.

Dreamhost coupon code list

June 28th, 2008

Have you seen Dreamhost coupon codes like these?

Dreamhost and Bluehost are the two web hosting services I’m using right now to get my internet marketing work off the ground. Hosting is an important decision because the minor details of the company’s policies and agreements make all of the difference in how your websites will be able to operate, what amount of resources you’ll be able to use, and basically, whether or not your websites will be online at all.

This site is hosted on Dreamhost, and since its been up and running the load times and up-time have been great. My education bookmarking website is also hosted on Dreamhost, and I have to say this has been great. Some other shared hosts won’t allow beta software like Pligg, but this one will even install it for you. I had a hard time manually extracting the Pligg files and setting them up properly, so I set the website up in the advanced automatic installation mode and installed a pre-coded visual template. All I had to do was find certain parts in the existing style sheets to make a few modifications regarding the text content of the website. If you can use a Google search to determine which files have template areas and text you want to change, editing this to make your site unique and personal isn’t much different than writing any other digital document.

If you’re signing up for Dreamhot check out this Dreamhost coupon code list for all the discounts available. The best Dreamhost code depends on your website’s software and traffic types, just like the decision of who is the best website host for your plans. Dreamhost has excellent prices, few restrictions on the type of content you post (as long as it is legal!), and they offer a lot of options for server-side software installation that’s useful for new webmasters like myself. I would definitely recommend this for anyone looking to get started.

What’s up with the discount code? Well, anyone who signs up for the rewards program can create their own discounts and get paid when someone uses it! That’s right, you could make money giving people discounts. I figure that’s a pretty good deal for everyone involved because its a service that I use and enjoy myself and so have no reservations about recommending. You can learn more about Dreamhost’s rewards program here, or even sign up if you want!

2.0 Education Bookmarking

June 11th, 2008

One of the great benefits of the server-side software revolution known as web 2.0 is that it allows users to contribute and collaborate in building websites and organizing information resources.

By now, most people are probably familiar with the blog format of combining news and content posts with open commenting system. Mainstream newspapers have incorporated a lot of blogging technology into their own websites, allowing a broader discussion and more interaction between the writers and readers.

Another 2.0 breakthrough that hasn’t quite yet matured is social bookmarking and news submission communities. Once users register, they can submit links to interesting websites based on a selection of categories relevant to the topic of the social bookmarking site. Once a new page is submitted, other users can view the links, vote, or comment on the quality of the site. The best sites will make it to the front page, and the process creates a democratic ranking system that helps filter the noise out of the internet without necessarily decreasing or compressing the total volume. The site provides its users with a constantly updated front page of the best of the internet – and great publishers can get great exposure if their articles are particularly interesting and entertaining.

One area it hasn’t caught on as much is in education-specific fields. The educational information on the internet is incredibly fragmented, and there is no real central hub where it can be accessed, discussed, and prioritized. This is where my 2.0 education bookmarking site Scholar Links comes into being. At the moment it isn’t much more than a beta site built on beta software, but as it grows it will be a place where the democracy of the internet can rate, promote, and discuss some of the literally millions of valuable educational links on the internet. If you find something of worth, you can share it here. If you publish your own education site, it could be a useful source of education niche backlinks.

Squidoo, Blogspot – Why use Free Hosting, too?

May 26th, 2008

Shared hosting provides a lot of flexibility, a sense of ownership, and a good price, so why am I building websites on free web hosts, too?

Well, Blogspot and Squidoo offer unique web creation software and unique modes of marketing web pages. Each community offers insight, links, and a new perspective on how to approach the internet business.

  • Jacksonville SEO – Jacksonville SEO is a collection of about 20 articles I wrote as I was thinking out a business plan that will soon be fully operational. The first trick was to actually rank for Jacksonville SEO as a search key word, now I need to set up a professional landing page offering the services and providing contact info.
  • Free College Aid – A place for collecting links to other interesting education blogs on the net, and its been a great place to store drafts and ideas for later posts at my main college blog.
  • Politics Undergroud – Again, a great tool for me to collect links of interesting political opinions in the blogosphere. When I’m lucky I can get the article’s original author to come back for some more comments on the topic. The internet has no doubt done wonders for the civil politics debate.
  • Gluten Blog – No wheat – its gluten-free for me. The Gluten Blog is a place for me to record recipes on the fly and store links of my favorite Celiac resources.
  • Jacksonville Artists – A side-project to help my artist friends and of course the love of my life Aisling 🙂

Squidoo sites:

  • Free College Lens – More free college resources for students, parents, and anyone considering continuing their college education
  • Website Building – A Squidoo lens web page about building web pages. Including a more thorough introduction to Squidoo and free hosting services.
  • News and Politics – News feeds, debate, politics, news, what else do you need?
  • Florida Bright Futures – A lens about the history and possible future of the Florida Bright Futures Scholarship program. Also links to a requirements and Q&A page I’m running on shared hosting.
  • Dreamhost Coupon – If you’re interested in setting up a shared hosting account with Dreamhost (the same company hosting the JohnMcDonald.info domain) this Squidoo lens includes some discount coupons that can help you save some cash.
  • Web hosting types – Free, shared, dedicated? What is it all about and how can you use different types to maximize your online strategy?
  • Search Scholarships – My first lens, one of my first websites of my own. A summary of the scholarship hunting process with links to more detailed accounts of the specific steps involved.
  • Website SEO – Of course, if you’re going to be building all of these websites, you have to make sure that someone sees them, right!?
  • College Financial Aid – A primer for college financial aid, links to free resources, and tips on applying for the FAFSA.

The Federal Reserve and the Credit Crunch

May 11th, 2008

Unless you’re living in a cave or you work for the government, you’ve probably noticed that prices are going up much, much faster than wages. This isn’t necessarily an accident or unplanned market event, this is the result of many decades of specific monetary & fiscal policies designed to drive consumption and “expand the economy” with use of an ever-devaluing currency. The fundamental premise they teach would-be central planners in the modern university economics system is that low interest rates spur investment, promote job growth, and drive debt-funded consumer purchases that increase net demand. Its true, to a point.

The downside is the mounting debt – and the relative value of a currency that isn’t tied to any hard commodities. As the currency becomes more available, demand for it declines and this is reflected in its reduced purchasing power. There is no actual limit to how many dollars could be printed (or more accurately these days: digitally transferred), but there is a limit to the amount of goods they can buy. As the quantity of money increases, the global markets respond in near-immediate time the new value of the dollar in terms of oil, gold, rice, or whatever you might want to buy.

Thanks to an “independent” Federal Reserve, we’ve enjoyed 90+ years of a fairly easy money supply. It promises to be one of the most generous currencies in modern history (click here for the full history of the federal reserve and central banks in the U.S.). The only side effect is debt and higher prices, I mean, the next generations can worry about that, right?

Well, it seems the time has come. Today, debt-servicing alone consumes more of the federal budget than the entire New Deal program did before the outbreak of World-War 2. The dollar is dropping at double-digit rates, and the central planners at the federal reserve don’t know what to do but make the flow of cash even easier to trigger.

After 9-11, record-low interest rates were instituted to prop up a staggering economy – easy money and herd mentality led to a huge inflation in home prices. We called it wealth. People started taking this “wealth” and borrowing against it, thinking they could just get into more debt chasing this paper inflation “wealth.” It seemed like such a great idea that the banks did, too. Trillions of dollars built out of an accounting trick started chasing after real assets with real value, prices could only go up…

Then at some point in 2006, it seems like everyone who was going to buy a house already had one. The dead-beat renter of five years ago now had his own sub-prime mortgage. With no one to rent and home prices at a record high, it was a great time for landlords to start unloading.

But wait – who is going to buy? And the houses sat on the market. And the talking heads said “buy buy buy!” But no one was buying anymore.

Enter the credit crunch:

In a year, housing prices would crash double digits. The Federal Reserve responded again with even more rate cuts, bringing the interest rates down on some securities to a negative range. It couldn’t create buyers. The banks held these mortgage promises as reserves, and by early 2008 the bank reserves were negative. To keep the banks in line with law and to keep your debit card & check books working, the federal reserve decided to trade more dollar-denominated securities for those bad mortgage promises.

Of course, global investment markets realized that the dollar had just literally become an instrument of sub-prime debt. The dollar reached a new low. Some manipulated job numbers and CPI figures were thrown around to ease the bloodletting, and today we’re just a few notches above that last low.

Nothing has changed about our strategy of devaluing our way out of this debt to ourselves, but we seem to be at an eye in this storm. If we’re lucky, things might actually bottom out after another 10-20% drop in currency and real estate.

Why Build Websites?

April 30th, 2008

Building websites is cheap (free in many cases) and its fun. Even without going overboard with commercialization, it is possible to make a few dollars in the process. In many way, websites are the new media publishing tool that revolutionizes communications much like the original printing presses did. Prior to the press, you would need to hire highly educated individuals to perform transcription, and a well-illustrated book could be worth a small fortune.

Now if anything, we have the reverse problem. Since the cost of publishing is so low, we’ve probably reached a point where a lot of the information floating around is of diluted value. The good news is that the total amount of available information has never been higher – and the democratic nature of web 2.0 applications promises an idealized internet where the collective wisdom organizes and assigns value to competing content.

Don’t just call me an optimist, I think of website building as a modern newspaper or television station. An individual, with proper distribution of his/her ideas and a sufficiently compelling argument, can have a profound impact on public perception of events & debates. Typical barriers to entry like limited broadcast frequencies, federal licensing, and expensive distribution mechanisms are gone. Marketing has gone viral, and what is left is a simplified game of wits, where ideas and opinions go head to head with fewer distractions. (As long as you can ignore the trolls and spammers, anyway)

Free Money for a College Education

February 26th, 2008

Sounds great right? Maybe too good to be true. Well, if I’ve learned anything in the last 18 months of working in the world of college scholarships and financial aid, its that free money for college is out there in large amounts.

History: FreeCollegeBlog.com was my first attempt at a WordPress website, my second site overall. As soon as it was set up, it had included many of the functions and features I had downloaded and installed for Joomla.

The idea came about because I wanted a place to keep track of all the information I was finding online that related to work. Many nights I would be up late researching scholarship or internship opportunities but I’d have a mess of links and half-written thoughts cluttering up an email that was sure to get lost to more important communications.

Since WordPress worked out so well, writing a web page was suddenly as easy as writing an email. With a few modifications, WordPress can be made into an extremely effective content management system optimized for author, reader, and search engine alike. If you like to write and you haven’t got a WordPress website yet, I suggest setting one up and learning some more about it. Its not too hard to educate ones self in this software, because its quite straightforward and the documentation at the homepage is excellent.

So far so good: Through the Free College Blog I’ve met several web publishers in the subject and traded some good conversations over contemporary educational issues. My site is starting to pick up in traffic, and most of the users end up finding it through search engine queries and from what I’ve seen I’m able to answer the questions they ask Google. Right now, I get a lot of questions about the Florida Bright Futures program, so if you have one, drop me a comment on the Free College website!